How Wholescale answered iFLY’s challenge

iFLY did not have the budget to execute product sampling programs because its products were too bulky and expensive to ship. Wholescale leveraged registration and content-based campaigns to drive post-purchase engagement and collect reviews at scale. iFLY built a direct-to-consumer business and established itself as a brand in the eyes of its consumers and the luggage industry by relying on its real customers’ data, the collection of which Wholescale facilitated.