Case Study |

Overview

Hamilton Beach is a leading national brand in the small kitchen appliance category
Ratings & reviews for higher priced items are extremely important to shoppers and Hamilton Beach wanted to stand out from the competition
Ratings & reviews for higher priced items are extremely important to shoppers and Hamilton Beach wanted to stand out from the competition
Hamilton Beach contacted Wholescale to deliver results
In 12 months, Hamilton Beach collected over 9,000 authentic reviews.

49%

Conversion Rate

25+

Reviews Daily

70%

5-Star Split

4.5

Rating

How Wholescale answered Hamilton Beach’s challenge

Wholescale worked with Hamilton Beach’s marketing team to spearhead their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution. The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer profiles.

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Driving post-purchase engagement

Wholescale and Sport Dimension leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to

9,000+

New Reviews collected in 12 months

Without Wholescale… Blogilates would have had to have spent $900,000+ in product sampling programs to achieve the same review volume outcomes